Privacy and Usage Terms - Form and Function

Thanks for visiting! This site collects and uses certain data via Google Analytics (yes, because cookies) in order to improve content and products. Specifically, we look at how many times each product and page is clicked on during a given time period, and what link did the user click in order to come to this store. It’s the digital equivalent of asking, “where did you hear about us” and “what are you looking for”, but without actually asking. And naturally, if you purchase a product through this store, we will be collecting personal information needed in order to facilitate the transaction, deliver your order and contact you with updates or information regarding your order. (Payment info is not saved after the transaction.) If you opt-in to receive emails about new products and specials, we’ll use that info to tell you about new products and specials. You can always opt-out. Here’s the official dry version of the disclaimer:

Information We Collect

Some personal information is collected via this website, social media channels, and if you provide it via phone, text, or conversation. The types of personal information we may collect include:

contact information (such as name, postal address, email address, and mobile or other telephone number)
username and password if you have registered one (this is a WordPress based site)
payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address), though payment info is not saved after the transaction
purchase, return, wish list and transaction information
customer service information (such as customer service inquiries, comments and history)
device information
photographs, comments and other content you provide
social media information
information we may obtain from our third-party service providers (Google analytics)

In addition, when you visit our Website, open our emails, use our apps or interact with our related tools, widgets or plug-ins, we may collect certain information by automated means, such as cookies, web beacons and web server logs. The information we collect in this manner may include your IP address, unique device identifier, browser characteristics, domain and other system settings, search queries, device characteristics, operating system type, language preferences, referring URLs, actions taken on our site, dates and times of website visits, metadata and other information associated with other files stored on your device. Through these automated collection methods, we obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, please note, however, that without cookies you may not be able to use all of the features of our Website.

We also may collect information about the location of the mobile device or tablet used to access the Website (“Location Data”). Location Data includes: (a) the location of the mobile device or tablet derived from GPS or WiFi use; (b) the IP address of the mobile device or tablet or internet service used to access the Website; and (c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs. We will inform you if a specific Website, app or service collects precise Location Data. If you do not want us to collect Location Data from your device, please delete the app or disable the location settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use that app. When you connect with social media though the Website, you may link with social media platforms and social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) (collectively, “Social Media”). When accessing services through a Facebook or other Social Media account, we may (depending on the applicable user privacy settings) automatically have access to information provided to or through the Social Media platform. We may collect and use this information for the purposes described in this Policy or at the time the information is collected.

Information collected directly by the third party providers of the features is subject to the privacy policies or notices of these providers. We are not responsible for these providers’ information and privacy practices.

Information we collect will only be used as described in this Policy. If you choose not to provide certain information, we may not be able to provide you with requested products, services or information.

How We Use the Information We Collect

We may use the information described above in one or more of the following ways:

to provide our Website and its contents to you
to provide requested products and services including, as applicable, order confirmation, billing, and delivering products or services
to process and track orders
to respond to comments, questions, or concerns
to prevent and detect fraud and other unlawful activity, claims and other liabilities
to improve or develop new services and product offerings
to identify, offer, and contact you with personalized content and advertising, including newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information
to conduct market research, surveys, and similar inquiries to help us understand trends and customer needs across product categories or customer groups
to alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement
to enroll you in loyalty or other programs, and enter you into sweepstakes and promotions or contact you regarding a contest prize
to keep a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online
to notify you of changes to our Website or any products or services we offer
for marketing and promotional purposes (if opted-in)
to verify and validate your identity to reduce credit risk and manage collections
to ensure that your shopping experience is as easy and pleasant as possible
to carry out our obligations and enforce our rights, and
to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies

We may also use the information in other ways for which we describe at the time of collection.

In addition, we may use information collected through cookies, web beacons, pixels, web server logs and other automated means for purposes such as (a) customizing our users’ visits to our Website, (b) delivering content tailored to our users’ interests and the manner in which our users browse our Website, and (c) managing our Website and other aspects of our business. To the extent required by applicable law, we will obtain your consent before collecting information using cookies or similar automated means.

Third-party services and their terms

Google Analytics

Most general non-sales/transactional data collection about what links were followed to get to the store and what you were interested in when you came to the store is done via Google Analytics. (Almost every site uses Google Analytics.) Here is their privacy and usage info: https://policies.google.com/technologies/partner-sites.

Square

We accept payments and process credit cards directly via this site (and in-person via their app) using Square Payment Processing. It’s the same company that makes those little white iPad-based payment registers you see at lots of stores. Here is their privacy info: https://squareup.com/legal/privacy.

Facebook

We use Facebook to advertise and market our services. To learn more about how Facebook uses your data please visit https://www.facebook.com/help/325807937506242/ or log on to your Facebook account and access your settings. To understand more about Facebook advertising please see here https://www.facebook.com/about/ads.

Information We Share

We do not disclose personal information we collect about you, except as described in this Policy. We may share personal information with service providers who perform services on our behalf. These service providers are permitted to use or disclose the information only as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, fulfill orders, and provide web hosting, analytics and marketing services.

We may release your personal information if we are required to do so by law or court order, to enforce or apply our Terms of Use or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates, or others. We may also share or transfer information, including your personal information, in connection with the sale, transfer, acquisition, merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change or ownership or control by Signet or any affiliated company (in each case, whether in whole or in part). When one of these events occurs, we will use reasonable efforts to notify users before information is transferred or becomes subject to different privacy practices.

We may also share information or data in a form that cannot be used to uniquely identify or contact an individual person (“non-personal information”). We may collect, use, transfer, and disclose this non-personal information for any purposes. Non-personal information that we collect may include information regarding your activities on the Website, which may be aggregated and used to help us provide more useful information to our customers and to understand which parts of the Website are of most interest.

How We Protect Personal Information

Reasonable security measures are employed online to protect against the loss, misuse, disclosure, or alteration of personal information provided to us. While we strive to safeguard your personal information, we cannot guarantee the security of any information you disclose or transmit to us.

If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, username, credit card information, or other personal information through e-mail.